CHAPTER – IV
If you think Off-Page SEO is all about building links, then you are wrong.
It’s 2019 and you have to understand Google consider so many things to rank your website.
And to stand out from the crowd you have to work on both On-Page SEO and Off-Page SEO efficiently.
Don’t worry in this guide, I will exactly show you how to get more out of doing Off-Page SEO on your website.
Table of content:
- Off-Page SEO Definition
- Benefits of Off-Page SEO
- Prepare Site For Link Building
- Factor Influence SEO
- Link Building Strategies
- Black Hat SEO
The strategies which are performed outside of a website to improve the position of web pages in the search engine result page (SERPs) is known as Off-Page SEO strategies.
The days have gone when a search engine used to rank a website by considering how many backlinks they have.
Now it’s not only about getting backlinks (what most people think).
Off-Site ranking factor involves Brand Signal, Trustworthiness, Relevance, Anchor keywords, and Authority.
And this can be achieved by getting backlinks from other reputed website or community on the internet.
I know I said “link building” but the link I am saying is a quality link not the number of links pointing to your website.
And in this guide, I will exactly show you how to get authoritative backlinks.
But before that let me explain the importance and benefits of Off Page SEO.
What Are The Benefits of Off-Page SEO
Increase in ranking – Successful Off-Page SEO strategies boost your page rank in SERPs which drives more traffic to your site.
More exposure – High page rank in SERPs means great exposure and people tend to click on the first 5 search result of SERPs (search engine result page).
If your website ranks in the top positions it will get more clicks, more visitors, and more social media mentions.
So let’s get started.
Prepare The Website For Link Building
To get the backlinks first of all you have to prepare your site internally. That you can achieve by Organizing your internal pages
Generally, people skip this basic step for link building. Organized and optimized internal pages make a huge impact on overall site performance.
To be very precise, you should interconnect all the pages of your site with random anchor keywords.
That way the link juice will flow throughout your website and it will also help web spiders to crawl your website efficiently.
A professional SEO expert treats each page as an integral part of their website and never leaves any content all alone. Whenever they get chance of linking related topic they link them together.
Seamless navigation is a great way of organizing web content and you should make a habit of it.
Do proper keyword research and complete on-page optimization to leverage the full benefit of link building.
Got any question? Ask me in the comment section below.
What Is The Objective Of Off-Page SEO
Your Off-Page optimization activities tell the search engine what others think of your website.
Having several valuable links redirecting towards your web page tells the search engine that your content is pretty good and built a positive reputation on your site.
Building a positive value to your site is the main objective of Off-Page SEO.
Factor Influence Off-Page SEO
1. The number of links to your website – The number of domains linking to your site is one of the important factors.
2. Relevancy of links – Getting a backlink from the pages that are related to your pages carry more relevancy for search engines.
3. PageRank (PR) of linking page – You should consider the PageRank of the linking pages because high PR gives more value than low PR pages.
4. Link diversity – Be careful of having too many links of one type to your site. It gives spamming signal to Google and will hamper your ranking.
5. The number of links from a particular website – Its ok to have a number of links from the same website but getting backlinks from individual domains is the best move.
6. Domain Authorities (DA) of linking page – Same as PR, the authority of a domain is a ranking factor too.
7. Contextual links – A contextual link from the content of the post is way better than getting it from the sidebar of a website.
8. Link anchor – Anchor text of a link is very important. So keep an eye on the anchor text of your backlinks.
9. Do-follow and No-follow links – Google doesn’t give any values to the link with the attribute “nofollow”. So, try to get a dofollow link whenever it is possible.
10. Natural link – Google also checks how natural is your link profile.
In short, focus on the quality link rather than quantity.
We will talk more about this later but before let’s have a look at how links are made.
Link building strategies for your website
Over the years webmasters have been trying lots of different strategies to get a backlink to their website and they have found a number of ways to get it.
The best way to get authoritative backlinks are:
1. Broken Link Building – It’s an easy way to get natural backlinks to your site.
The opportunities are just endless, the internet is full of broken links and to take advantage you have to find them.
Usually broken page lead to 404 error and Google will not penalize the site for this but 404 error hampers users experience.
Imagine people click on the web page appears on the search results and landed on the page saying 404 error.
How frustrating it will be.
Because of this bad user experience, your potential visitors might never return to your site. In fact, in a recent study, it has been found that 32.4% of losses in business are because of the poor user experience.
There are many authority sites that have dead links. You can help them, just conduct a backlink analysis on a relevant website, find the broken link, contact the web owner and let them know about the backlinks.
Reach out to site owner with proper email and ask for a favor of link back to your website.
If the owner found your content worthy and helpful related to the topic you will definitely get a backlink from their webpage.
2. Guest Blogging – Guest blogging is the best way to get good quality backlinks to your website.
Writing a blog post on the other related website (Website having high PR) is called Guest Blogging.
By doing this you will get an opportunity to promote your own blog and name in the industry.
2. Forum Signatures – In order to get backlinks to their website many people comments or respond to queries on forums.
But how they will get backlinks?… By including the web links in their signature.
3. Comment Link – It is similar to Forum signature, instead of including links to the signature, people just leave the comment on some other website or blog to get a link back.
4. Article Directories – Also known as a content farm, by publishing your article in article directories you can get a link back to your website.
An article directory accepts new articles from any contributors, but the article should be unique.
However, there is a catch
If you will try to trick search engine by building artificial links (including all the above method)…
…you are more likely to get penalized and your website will be kicked out from search results.
Actually, link building is an easy way to manipulate the search engine algorithm and many web owner tries to take advantage of this by tricking search engine.
Which gradually lead to the creation of what is generally known as “Black Hat SEO”.
What is Black Hat SEO
Black Hat SEO is a set of unethical practice to increase a site page rank in SERPs.
These practices are against search engine terms of service and can result in the site being banned from the search engine.
The two leading search engine Google and Bing have openly announced the consequences of Black Hat SEO on Google’s webmaster Guideline and Bing’s Webmaster Guidelines respectively.
To protect the search engine results page (SERPs) from spammers Google has introduced Panda and Penguin to recognize Black hat techniques.
In addition to above and in order to provide a way to the webmaster to share the link to a website without passing link juice, “nofollow” attribute has been introduced.
This is a special tag attribute you can add to a link.
that tells the search engine not to count this particular link as a referenced website.
To save your website from being penalized you should start adding nofollow tag to all your external links, comments links, ads links, and blogroll links.
Now the question is, then how I will get good quality backlinks?
As I have mentioned it earlier, Off-Page SEO is not about quantity but it is a matter of quality links.
It really doesn’t matter how many links are pointing to your website it’s all about from where you are getting the backlinks.
Having 5 backlinks from the reputed website say as “Huffington post” or “Matt Cutts blog” is much better than having 100 links from junk/ non-relevant website.
So try to get the links from a high PR website.
Yes, it’s difficult but not impossible.
Publishing an In-depth valuable content will definitely help you in getting natural backlinks to your website.
Anyhow, In-Depth content is one of the main SEO strategies of 2019 you should start writing a long post and try to cover all the topics.
Social media is a part of Off-Page SEO strategies.
Almost everyone has a social media profile either on Facebook, Twitter, Google+or Linkedin.
If used it correctly it can positively affect your SEO efforts in building links.
However, the links you will get from the social platform are “nofollow” links but it doesn’t mean they do not have any value.
Having reputed social presence drive more traffic to your website and will help you in improving page rank.
Do not forget On-Page SEO
On-Page SEO strategies support your Off-page SEO efforts.
The search engine crawls throughout the website and detects the internal links (which is a part of on-page SEO strategies) if you failed in On-page SEO your Off-Page SEO effort will go in vain.
In the past, building backlinks were easy but nowadays you have to do more than that.
If you have just started your website/ blog then rather than concentrating on building backlinks try to make a quality post.
It will automatically drive links to your site.
Hope you have got an idea about Off-Page SEO and strategies behind it.
If you have any question, comment below, I will definitely help you with that.